50 Ideas on Using Twitter for Business
| Category: Twitter, Web2.0 | 0 Comments
We really canât deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say itâs a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. Iâm not going to address the naysayers much with this. Instead, Iâm going to offer 50 thoughts for people looking to use Twitter for business. And by âbusiness,â I mean anything from a solo act to a huge enterprise customer.
Your mileage may vary, and thatâs okay. Further, you might have some really great ideas to add. Thatâs why we have lively conversations over at [chrisbrogan.com] in the comments section. Jump right in!
First Steps
- Build an account and immediate start using Twitter Search to listen for your name, your competitorâs names, words that relate to your space. (Listening always comes first.)
- Add a picture. ( Shel reminds us of this.) We want to see you.
- Talk to people about THEIR interests, too. I know this doesnât sell more widgets, but it shows us youâre human.
- Point out interesting things in your space, not just about you.
- Share links to neat things in your community. ( @wholefoods does this well).
- Donât get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
- Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
- Promote your employeesâ outside-of-work stories. ( @TheHomeDepot does it well.)
- Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
- Talk about non-business, too, like @astrout and @jstorerj from Mzinga.
Ideas About WHAT to Tweet
- Instead of answering the question, âWhat are you doing?â, answer the question, âWhat has your attention?â
- Have more than one twitterer at the company. People can quit. People take vacations. Itâs nice to have a variety.
- When promoting a blog post, ask a question or explain whatâs coming next, instead of just dumping a link.
- Ask questions. Twitter is GREAT for getting opinions.
- Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
- Tweet about other peopleâs stuff. Again, doesnât directly impact your business, but makes us feel like youâre not âthat guy.â
- When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
- Share the human side of your company. If youâre bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
- Donât toot your own horn too much. (Man, I canât believe Iâm saying this. I do it all the time. - Side note: Iâve gotta stop tooting my own horn).
- Or, if you do, try to balance it out by promoting the heck out of others, too.
Some Sanity For You
- You donât have to read every tweet.
- You donât have to reply to every @ tweet directed to you (try to reply to some, but donât feel guilty).
- Use direct messages for 1-to-1 conversations if you feel thereâs no value to Twitter at large to hear the conversation ( got this from @pistachio).
- Use services like Twitter Search to make sure you see if someoneâs talking about you. Try to participate where it makes sense.
- 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
- If you tweet all day while your coworkers are busy, youâre going to hear about it.
- If youâre representing clients and billing hours, and tweeting all the time, you might hear about it.
- Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
- If someone says youâre using twitter wrong, forget it. Itâs an opt out society. They can unfollow if they donât like how you use it.
- Commenting on othersâ tweets, and retweeting what others have posted is a great way to build community.
The Negatives People Will Throw At You
- Twitter takes up time.
- Twitter takes you away from other productive work.
- Without a strategy, itâs just typing.
- There are other ways to do this.
- As Frank hears often, Twitter doesnât replace customer service (Frank is @comcastcares and is a superhero for what heâs started.)
- Twitter is buggy and not enterprise-ready.
- Twitter is just for technonerds.
- Twitterâs only a few million people. (only)
- Twitter doesnât replace direct email marketing.
- Twitter opens the company up to more criticism and griping.
Some Positives to Throw Back
- Twitter helps one organize great, instant meetups (tweetups).
- Twitter works swell as an opinion poll.
- Twitter can help direct peopleâs attention to good things.
- Twitter at events helps people build an instant âbackchannel.â
- Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
- Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
- Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
- Twitter gives your critics a forum, but that means you can study them.
- Twitter helps with business development, if your prospects are online (mine are).
- Twitter can augment customer service. (but see above)
What else would you add? How are you using Twitter for your business?
By the way, Jeremiah Owyang has a great post on this, too.
The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. Original Article from http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
